Learn how creating a frictionless customer journey can improve customer satisfaction, brand loyalty, and sales for your small business. — The modern, digital economy demands that you develop an omnichannel approach to customer service. After all, your startup engages with customers on multiple fronts at once. As such, even a small business needs to connect with the outside world through myriad channels.

In uncertain economic times, invoice factoring can expand your funding flexibility. See if this option is a good fit for your business. — A diverse financing plan provides fuel to grow your small business. This is true under any circumstances. But it has become particularly critical in the complicated economic landscape of 2022. Having a broad array of options — like invoice factoring — represents a crucial element in protecting your startup’s survival.

Higher customer engagement. Improved customer service. More sales for your small business. Achieve all three with conversational commerce. — Consumers want to be able to make purchases as easily as possible. In fact, that’s something you may want too. By eliminating friction, you can boost your sales and develop long-term relationships with your customers. Conversational commerce can make this possible. This technique of sales communication is helping small business…

Ending cash burn and achieving positive cash flow is a small business owner’s dream. But how do you handle a cash surplus? Read more to find out! — Since you launched your startup, you’ve had one overarching goal: to stop burning cash. In fact, you’ve probably worked so hard to improve your cash flow, you haven’t thought much about what you’d do with a cash surplus. Well, congratulations, it’s time to have that discussion.

From freelancers to small business owners, the ability to craft an effective SOW can maximize your earnings power and minimize your risks. — Freelancing requires a double expertise. You need to develop an in-demand skill that attracts clients. At the same time, you have to master the art of management and organization. A Statement of Work, or SOW, provides a fundamental document in this process. As a freelancer, independent consultant, or owner of…

Small businesses are using reputation marketing to boost their brand, trust with customers, and sales in 2022. Read more to learn how! Of course, every company worries about its reputation. This concern becomes even more pressing for a small business. Your startup needs to compete against established competitors with long-standing…

Smart contracts offer a cutting-edge way to do business. This article breaks down the pros and cons of using this blockchain technology. — Business is based on contracts. As such, if you’re a small business owner, consultant, or freelancer, you likely spend a lot of time crafting and following agreements. This process also involves worrying about whether the other party will live up to their side of the bargain and thinking about what…

Wordle went from 90 users to a global phenomenon in a matter of months. See what this success can teach you about growing your business. — How can you launch the next Wordle? From a hobby to a seven-figure business, the word game started with a single user in mind and grew to become the obsession of millions of daily fans. Its success offers a lesson for any entrepreneur or freelancer. Can you repeat Wordle’s success…

COVID, supply chain issues, and inflation have shown the need for budget flexibility. Learn our six tips for making your budget adaptable. — COVID has underlined the value of flexibility. As a small business, you need to stay nimble, ready to react to the next emergency or to any surprise opportunity. But how can you add this necessary elasticity to something as structured as your budget? The call for additional wiggle room in…