Small businesses are using reputation marketing to boost their brand, trust with customers, and sales in 2022. Read more to learn how! — Small businesses are using reputation marketing to boost their brand, trust with customers, and sales in 2022. Read more to learn how! Of course, every company worries about its reputation. This concern becomes even more pressing for a small business. Your startup needs to compete against established competitors with long-standing…

Smart contracts offer a cutting-edge way to do business. This article breaks down the pros and cons of using this blockchain technology. — Business is based on contracts. As such, if you’re a small business owner, consultant, or freelancer, you likely spend a lot of time crafting and following agreements. …

Wordle went from 90 users to a global phenomenon in a matter of months. See what this success can teach you about growing your business. — How can you launch the next Wordle? From a hobby to a seven-figure business, the word game started with a single user in mind and grew to become the obsession of millions of daily fans. Its success offers a lesson for any entrepreneur or freelancer. Can you repeat Wordle’s success…

COVID, supply chain issues, and inflation have shown the need for budget flexibility. Learn our six tips for making your budget adaptable. — COVID has underlined the value of flexibility. As a small business, you need to stay nimble, ready to react to the next emergency or to any surprise opportunity. But how can you add this necessary elasticity to something as structured as your budget? The call for additional wiggle room in…

Small businesses are improving customer experience, employee engagement, and company growth with the Agile method. Read more to see how! — Of course, every business wants to stay agile in a general sense. But an Agile approach to your operations represents a more specific commitment. Applying these techniques can let you unlock your potential and accelerate your expansion. Agile started as a method for quickly delivering software products. Now, the strategy…

Grants provide small businesses with an alternative financing option to loans and equity sales. See if this is the right option for you. — There are various ways to finance your small business. And you need every dollar you can get to fund growth and create a sustainable operation. Even so, one source of funds often goes unexplored: grants. This funding source provides many benefits compared to alternative forms of financing, like loans and…

The Great Resignation will shake up your small business. Get ahead of it by learning how to write the perfect job postings. — You can thank COVID. First, the virus sparked a massive economic disruption with the shutdowns of 2020. Now, the post-pandemic reopening has fueled the so-called Great Resignation — a spike in employee departures brought on by tight labor conditions. Are you ready? The Great Resignation could involve many of your…

Small businesses are using asynchronous videos to boost sales, improve user experience, and manage client relationships. Learn how today! — Even small businesses have gone global in the modern economy. At the same time, the pandemic has made remote operations more common, often complicating the process of person-to-person discussions. Salespeople need a strategy to deal with these new wrinkles on the old problem of landing new clients.

Inflation has spiked in response to the post-COVID economic boom. Learn how your small business can counter the threat of higher prices. — You safely steered your small business through the COVID crisis. Just when you thought you had reached blue skies, a new challenge emerged: inflation. The rate of price increases has hit a multi-decade high. Now, you need a plan to combat high input prices, which threaten to eat into your…